About

I spent seven years in B2B sales before deciding I wanted to move to the marketing side of the business. That shift led me to complete my BBA in Marketing at UMass Amherst and start taking on real-world projects — most recently a full website build for a local electrical contractor, where I handled everything from site architecture and SEO to GA4 setup and conversion tracking.

I enjoy the mix of creative and analytical work that marketing requires, and I’m at my best when I’m building something with a clear goal behind it.

Take a look at my projects to get a sense of how I work.