About

I spent seven years in B2B account operations before deciding I wanted to work in the marketing side of the business. That shift led me to complete my BBA in Marketing at UMass Amherst and take on real-world projects - most recently a full website build for a local electrical contractor, where I handled everything from site architecture and SEO to GA4 setup and conversion tracking.

I enjoy the mix of creative and analytical work that marketing requires, and I’m at my best when I’m building something with a clear goal behind it.

Along the way, I've also earned certifications in Google Ads, Google Analytics (GA4), HubSpot Email Marketing, and SEMrush to back the hands-on work with formal training.

Focus Areas

• SEO
  Improving search visibility through on-page optimization, content structure, and keyword-focused strategy

• Analytics
  Using tools like GA4 and Google Search Console to measure performance and support better decisions

• Website Projects
  Building and organizing websites with user experience, clarity, and conversion in mind

• Project Coordination
  Managing timelines, deliverables, and cross-functional communication to keep marketing projects on track

I'm currently open to marketing coordinator and analyst roles, with a focus on the Boston area.

Take a look through my projects to see the work in more detail.