About

I spent seven years in B2B sales before deciding I wanted to move to the marketing side of the business. That shift led me to complete my BBA in Marketing at UMass Amherst and take on real-world projects - most recently a full website build for a local electrical contractor, where I handled everything from site architecture and SEO to GA4 setup and conversion tracking.

I enjoy the mix of creative and analytical work that marketing requires, and I’m at my best when I’m building something with a clear goal behind it.

Focus Areas

• SEO
  Improving search visibility through on-page optimization, content structure, and keyword-focused strategy.

• Analytics
  Using tools like GA4 and Google Search Console to measure performance and support better decisions.

• Website Projects
  Building and organizing websites with user experience, clarity, and conversion in mind.

• Digital Strategy
  Connecting creative ideas with practical business goals and measurable outcomes.

Take a look through my projects to see the work in more detail.