Overview: Managed a 10-week simulated Google Ads campaign for Buhi, a backpack and travel accessories brand, as part of a hands-on digital marketing simulation through Stukent Mimic Pro. Ran and optimized Search, Display, and Shopping campaigns from budget allocation through final reporting.

Results:

• 782,279 impressions

• 23,807 clicks

• 1,219 conversions

• $22,765.54 ad spend

• $73,150.00 revenue

• $50,384.46 profit

• 3.21x return on ad spend

What I did:

Built out all three campaign types, managed bidding strategy, wrote ad copy, and made weekly optimization decisions based on performance data — adjusting bids, pausing underperforming ad groups, and reallocating budget toward what was converting.

Skills used: Google Ads, Search Campaigns, Display Campaigns, Shopping Campaigns, Bid Management, Budget Allocation, Ad Copywriting, Campaign Optimization, Google Ads Reporting, Stukent Mimic Pro

Campaign dashboard from the Buhi Supply Co. project illustrating Google Ads setup, keyword planning, and performance indicators including impressions and CTR.

Learn about the Stukent Digital Marketing Simternship here